Adobe Inc announced on Tuesday its integration of artificial intelligence (AI) technology into Photoshop, its renowned image editing software. This marks the beginning of a significant initiative by the San Jose-based company to incorporate AI capabilities into its suite of programs catering to creative professionals.

While AI systems like OpenAI’s Dall-E have garnered public interest for their ability to generate images from text prompts, their adoption by large corporations has been limited due to legal concerns surrounding the data used to train these systems.
To address these concerns, Adobe developed a proprietary technology system called Firefly, specifically designed with legally usable image data, making it suitable for commercial applications.
Over the past six weeks, Adobe has been testing Firefly on a standalone website. Now, the company plans to integrate its features into Photoshop, one of its most well-known products.
One notable addition is the “Generative Fill” feature, which enables users to expand cropped images by seamlessly incorporating computer-generated content or adding elements based on text descriptions.
For instance, this feature can transform a picture of a single flower into a vast field of flowers with a majestic mountain range in the background.
Ely Greenfield, Adobe’s Chief Technology Officer for digital media, emphasized that the purpose of this tool is not to replace graphic artists but rather to expedite the process of creating new images from multiple concepts. Previously, artists would have spent valuable hours scouring photo archives and manually piecing together fragments from existing images.
Greenfield explained, “This feature significantly accelerates the production workflow.”